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    • Dec 31, 2016
    • 1 min read

Prospecting Funnel

Suspects become prospects, who then become customers. And these customers then generate referrals, who create more prospects… and the cycle begins anew. For thousands of years, this marketing process (also known as the prospecting funnel) has governed marketing activities for all companies, and I feel safe saying that it will continue this way for another thousand years.

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